THE 5TH C
For decades, consumers have used the 4Cs to choose diamonds. Inception Diamonds believes that there is actually a 5th 'C' that should be considered when shopping for diamonds: Conscience. If you choose Inception Diamonds for you or your loved one, you can rest assured by the following:
NO DUBIOUS DIAMONDS
Inception Diamonds commits to only sell laboratory-grown diamonds, which eliminates the possibility of mined diamonds of questionable origin to make it into Inception Diamonds supply chains. Our diamonds are purchased directly from high-end laboratories staffed by material scientists, physicists, and skilled technicians, not purchased in parcels of unknown provenance. All of Inception's diamonds larger than 1/2 carat have been verified by independent gemological laboratories to be pure diamond of super-terrestrial origin. Each diamond is laser engraved with a unique identifier that discloses the diamond gemstone as a laboratory-grown diamond, forever marking its scientific origin.
NO EXPLOITED LABOUR
Mining, cutting, and polishing diamonds are extremely labor intensive and low margin operations that often take place in countries that have a high risk of exploitative labor practices according to the United Nations. Inception Diamonds requires all of our suppliers to certify that their labor forces are made up of adults of legal working age who work on their own free will.
SMALL ENVIRONMENTAL FOOTPRINT
Mining diamonds from the earth is energy intensive and ecologically invasive process. Some open-pit diamond mines are more than 3 miles wide. For the prototypical 1 carat diamond, over 5 tonnes of earth must be blasted and extracted by heavy diesel equipment. Every year, millions of tons of greenhouse gasses are emitted to mine diamonds in fragile ecosystems around the world including the Canadian and Siberian arctic tundra, the desert of Western Australia, and rivers of Africa.
Inception's diamond growth processes are more energy efficient and sustainable. Many of our suppliers are already using renewable energy for their diamond production. Virtually no water is used to grow diamonds, and it only takes about a gram of raw carbon (graphite) to produce every carat of diamond that we sell. All by-products and chemicals used during the diamond growth processes are either recycled or properly disposed of via chemical processing companies.
NO DIRTY GOLD
While we can turn graphite into diamond, we cannot turn lead into gold. We are working toward using 100% recycled materials in all of our jewelry, and guarantee that all of our earth-extracted gold and platinum has been mined sustainably and responsibly. We are signatories of the No Dirty Gold Golden Rules.
NO BAD DIAMONDS
There are over a billion carats of diamond gemstones in circulation today. The quality of those diamonds vary widely. Our jewelry designs are meant to showcase only the world's best diamonds — with superior brightness, color, flash, fire, and scintillation. Inception Diamonds buys gemstones directly from the manufacturers and closely checks every diamond before it is set in jewelry to ensure that it meets our exacting standards.
GIVING BACK TO BRIGHTEN THE WORLD
We proudly donate five percent of our profits to philanthropic causes through our 5th C Program initiative. Many of the non-profits that we support provide health services, natural disaster response, and educational opportunities to people around the world. Put another way, your purchase from Inception Diamonds will brighten not just your world, but also the world of others around you.