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© 2017 Inception Diamonds Pty Ltd. All gemstones offered by Inception Diamonds are proudly grown in a laboratory and are sometimes referred to as lab diamonds, grown diamonds, synthetic diamonds, man made diamonds, or cultured diamonds. Learn more. 



"They're both diamonds, they have the same chemical properties, the same physical properties."

— John King, Chief Quality Officer of the Gemological Institute of America (GIA)

Rather than selling diamonds dug out of massive holes in the Earth, Inception Diamonds proudly offers only laboratory-grown diamonds in our fine jewelry. Inceptions' diamonds are sustainably cultured by recreating the extreme pressure and temperature required to convert carbon into a diamond crystal structure.



Inceptions' diamonds have the same exact same crystal structure, chemical composition, optical properties and physical properties as a mined diamond - carbon atoms arranged in a cubic crystal structure. Inception Diamonds are not fake, simulants, or cheap substitutes.


Inception diamonds are the hardest material on Earth and are approximately 10 times harder than sapphire and 100 times harder than cubic zirconia.


The process to grow diamonds is one of the most precise and difficult manufacturing techniques that humans have ever achieved. It took almost 60 years of effort to develop the precision to grow gemstone quality diamonds larger than one carat.


Inception diamond gemstones are graded on the exact same criteria as mined diamonds (the Four Cs), by the exact same independent gemological laboratories that grade Earth-extracted diamonds. Compared to mined diamonds, Inception diamonds have fewer impurities and fewer defects in the crystal structure.

Lab Created
Earth Grown

Dispelling Common Misconceptions


The process to grow diamonds in a laboratory is very similar to the geological growth process. The same types of inclusions and imperfections present in mined diamonds can also occur in lab diamonds. If the diamond crystal grows too fast, there can be minuscule cracks (feathers) in the diamond. There can also be small inclusions of trace elements or other growth defects that cause the diamond to be near-colorless or slightly included. Lab diamonds are independently graded on the exact same criteria as mined diamonds by the exact same independent gemological laboratories that also grade mined diamonds.


There are approximately 25 million carats of diamond gemstones that are mined, cut, and polished every year, with billions of carats more in existing mines. One current major natural diamond company estimates its current diamond reserves at 479.7 million carats.  To build production facilities large enough to generate one percent of the current mined supply would take hundreds of millions of dollars of capital expenditure to build the facility and tens of millions of dollars a year to run the facility. It will take many years before lab diamonds are anything but an extremely small portion of the total diamond market.


This misconception hinges on three incorrect assumptions:

  1. Diamonds are rare 

  2. There will be enough diamonds grown in a labs around the world to reduce that rarity (see Misconception #2)

  3. That it is cheaper to grow diamonds than it is to mine them


It is important to note the vast distinction between lab created diamonds and diamond simulants. Lab created diamonds are man-made diamonds that consist of actual carbon atoms arranged in the characteristic diamond crystal structure. Diamond simulants, such as cubic zirconia and moissanite, are diamond look-alikes and are not true carbon crystals. Simulants do not have the same chemical and physical properties as diamonds and therefore simulants sell at much lower prices than lab created diamonds. 


Fancy Coloured Diamonds

Inception offers lab grown diamonds in a rainbow of colors including pinks, yellows, blues, grays, reds, and black. Intentionally adding elements during the growth process helps to create these gorgeous shades. For example, adding nitrogen creates yellow diamonds; adding boron creates blue. What can we create for you? 




No two diamonds are exactly the same, which is what makes the process of finding the best diamond both an art and a science. Even though over one billion carats of diamond gemstones have been mined, cut, and polished in the last century, each stone has unique properties that determine the quality of its sparkle, fire, and life.


Inception Diamonds prides itself on sourcing the highest quality diamonds in the world. We don’t expect you to be a diamond expert, and we take seriously the responsibility of providing you with the best diamond possible. We refuse to sell subpar diamonds. 

To uniformly grade the quality of a diamond gemstone, independent gemological laboratories developed the 4Cs of diamonds in the 1950s:  Cut, Color, Clarity, and Carat Weight. Inception Diamonds adheres to this standardised grading system and all of our diamonds larger than half a carat are objectively graded and certified by globally respected gemologists that grade both mined and lab diamonds. The better the cut, color, and clarity, the better the sparkle. The larger the carat weight, the bigger the sparkle.


The cut of the diamond is a measure of the quality of the shape, geometry, and finish of a diamond gemstone and are graded on a scale from Ideal (the best) to Poor. Inception Diamond’s gem-cutting partners use bleeding edge equipment, such as robotic laser cutting machines, as well as decades of experience to ensure that Inceptions diamonds have optimal brightness, fire, scintillation, and maximum light performance. 


Inception Diamonds offers an array of colour options including Fancy Coloured Diamonds. Classic white diamonds are graded on a range of letters from D to Z — It measures the amount of colour present in the stone (or actually the absence of colour) from Colourless to Light Yellow.

Diamond colour is a Fancy Coloured Diamond’s most significant characteristic. In fact, unlike a colourless diamond where the 4C's (carat weight, clarity, colour, and cut) are all equally important to the overall value, the colour characteristic plays the most important role in the value of the diamond. In the case of fancy coloured diamonds, the presence of color and the intensity of how it shines is specifically what increase the value of the stones. Inception Diamonds' fancy colours include Fancy Yellow, Fancy Pink and Fancy Blue.


Clarity is a measurement of how many blemishes or inclusions are present in the diamond, which can be either micro-defects in the diamond crystal or microscopic foreign particles in the diamond. The lower the clarity of a diamond, the more imperfections in the diamond. Clarity is graded on a range from Flawless to Imperfect. Inception Diamonds only sells diamonds that are Slightly Included or better.


The carat weight of a diamond is a measurement of its weight.  One carat is exactly one-fifth of a gram (0.20 g). When a diamond is properly cut, the carat weight defines the size of the diamond, and larger diamonds tend to be more expensive. When it comes to smaller diamonds, an Inception Concierge may use the term “points” to discuss diamond weights with you. One point is one-hundredth of a carat (0.01). A “25 point diamond” would be one-fourth of a carat (0.25 carats).


Inception diamonds of larger than 0.5 carats are all graded and certified by independent gemological laboratories. These laboratories are not affiliated with Inception Diamonds in any way, shape or form and grade our diamonds on the exact same criteria that they grade Earth-extracted diamonds. We work with three laboratories:


  • International Gemological Institute (IGI)

  • Cultured Diamond Foundation (CDF)

  • Gemological Institute of America (GIA)

FROM C's to D's : THE 4 'D's


Differentiation between Earth-extracted diamonds and laboratory-grown diamonds is extremely important.

Inception agrees with the position of the prestigious World Federation of Diamond Bourses that there are no problems with lab-grown diamonds as long as they are clearly disclosed. During the checkout process, every Inception customer acknowledges as follows:


I acknowledge that I am purchasing laboratory-grown diamonds that are proudly created by scientists above the Earth, not extracted or mined out of the Earth.


Inception Diamonds also strongly concurs with the world's leading diamond publication, Rapaport News, that there is a need for 4 Ds to separate lab and mined diamonds - Disclosure, Documentation, Differentiation, and Detection. 


Inception Diamonds only sells human-created diamonds that are grown in laboratories around the world. We publicly (and proudly) disclose that all of our gemstones are not of natural origin or extracted from the Earth, but are instead created and cultured by scientists in sophisticated laboratories.


An independent gemological laboratory that specializes in testing and grading diamonds, both mined and grown, grades every Inception Diamond larger than 1/2 carat. These laboratories are located in Antwerp, Mumbai, South Africa and the United States. Every larger diamond that Inception sells is permanently laser inscribed on the girdle with a unique identifier and the words 'lab created'. When your Inception Diamond(s) are delivered to you, you will also receive the grading certificate(s) of your diamond(s).


The mined diamond industry is quite worried about undisclosed lab diamonds being mixed into parcels of mined diamonds by unethical actors. Inception Diamonds shares their concerns and publicly commits to support efforts to avoid mixing mined and made diamonds.


Inception Diamonds has the opposite concern of the mining industry. While we are certain that our larger diamonds are of laboratory origin, we worry that smaller mined diamonds could end up in parcels of grown diamonds that we purchase from our suppliers, but we make every effort to ensure that even our smallest diamonds of 0.005 carats are lab-grown.


Because a laboratory-grown diamond is structurally and chemically identical to a mined diamond (a crystal made up of carbon atoms in a cubic structure), a gemologist or jeweler cannot tell the difference between a diamond that is grown in a lab and a mined diamond with natural light, traditional tools, or magnification.


The easiest way to identify a laboratory-grown diamond from a mined diamond is that it is too uniform and too pure to be of subterranean origin. There are scientific tools that can detect when a diamond was not created in the chaos below the Earth: high end laboratory microscopes with specialized ultraviolet light, polar filters, and trace element detectors.


As Inception grows, we plan to use the exact same detection tools that the mined diamond industry is using to ensure that no unethical actors mix mined diamonds into any of our supply chains.